R
The reach of your brand’s message can skyrocket exponentially overnight, making it one of the most efficient marketing tools currently available. However, the tactics required to communicate that message have changed nearly as rapidly as its expansion.
Content consists of everything available online regarding your brand, including social posts and conversations. Content Marketing involves analyzing and optimizing copy, images, and links, as well as establishing relationships with various online outlets to promote your brand’s “Story.” As of late, it has become an essential component of proper SEO, particularly with Google’s dynamic algorithm updates.