ink Building is the process by which you get incoming links to a website. A Link Building campaign is initiated to
get incoming links to a website from other websites. The whole purpose behind link building or link development is to improve the link popularity of a website, or to improve the number of incoming
links to a website.
Link popularity has gained a lot of importance as it plays a very important role
in the way Search Engines rank websites. Every website needs incoming links to increase its prominence on the Search Engines. The more popular a website is, the more users and traffic will come to it.