ay Per Click is one of the most revolutionary forms of advertising in history. When used correctly, it’s possible to dominate an online market and generate an excellent Return on Investment (ROI). It is advertising is an advertising system where the advertiser only pays for each click on their advert. While it is most often used as an advertising system offered by search engines, such as Google and Yahoo!, it can also be used for banner advertising (where the advertiser pays for clicks on the advert as opposed to impressions).
PPC advertising revolutionized the online advertising industry, and today, advertising generates 99% of Google’s revenue. Google’s revenue for the quarter ended March 31, 2012 was $10.65 billion! And that figure continues to increase.