First, email marketing combines the unique features of design flexibility, lower production costs, quicker turnaround, testing different offers, showing new work, sharing information important to your clients and driving traffic to your website.
Second, don’t underestimate the power of relationship building in email marketing for your creative services. Lots of people prefer follow-up and even first contact to be an email. It is personal and impersonal at the same time… quite the hybrid marketing tool! Email will not take the place of stamp mail or phone calls but it is another avenue, another chance to generate and maintain interest in your services.